Ishmael dies, and is buried in a place called Nahom. Where Lehi had named other locations, this one apparently already had a name. Most remarkably, recent work has demonstrated that there were a people who lived in this region; the name for that people and place was NHM. Semitic languages were written with consonants and the vowels were left out, so this is as close as is possible to having a precise Book of Mormon name appear in modern archaeology.
The name was found on two altars donated by a NHM-ite. They date from around the time of Lehi. Thus, there is a location with the right name during the right time period. In the first verse of the next chapter we will learn that the family turned nearly eastward at this point. It happens that this is a location where the Frankincense trail splits into two branches. One of the two, the lesser traveled, turns nearly eastward right at this location.
The positives of the association are that we find a name in the right location, at the right time, and the right position to provide the eastward turn. That is a significant set of correspondences.
Less certain is the name itself. Nibley suggested that it could be a pun on the mourning that the daughters do for their father. That would be appropriate, but would not have been the local meaning of the word. Although the vowels may be disputed, and meanings may or may not be significant for the Book of Mormon, the fact that it was a place name makes it more important than the meaning of the word.